Let us get straight to this question that has been running in our heads since one of the most talked about campaigns was launched recently by our Prime Minister Narendra Modi. Yes. The very very popular and high buzz creating ‘SWACHH BHARAT ABHIYAN’.
Let’s gather our collective thoughts and start with a small survey involving all of you.
While we await results of this poll to be declared on 23rd November, let me at least introduce you to our campaign ‘ChangeBhai mobilizes Swachh Bharat Abhiyan’. No, it is not about telling you folks to hold a placard that says ‘I pledge to be a part of Swacch Bharat Abhiyan. (Well, it does make for a good social media campaign but doesn’t work, does it?). Neither are we inviting essays or soliciting votes from you.
Mobilize (a verb)
make (something) movable or capable of movement.
The intent of ‘ChangeBhai mobilizes Swachh Bharat Abhiyan’ is simple. To mobilize the Swacch Bharat Abhiyan into a movement to achieve the seeming unachievable task ‘To make India litter free’. A movement that is well structured, uses the latest usable technology and will lead to mass participation by the people of our country.
People like you me and everybody who will not pick up a broom and set to clean their city. (or are we wrong? Let’s wait for the poll results in that case)
No photo-ops. No speeches. Let’s reserve them for our film stars and politicians.
Watch this space for details on this campaign. Till then, click here and create a ChangeBhai login ID if you are ready to participate in ‘ChangeBhai mobilizes Swacch Bharat Abhiyan’.