Tag Archives: modi

Selfie, Pouts & Potholes

Hey babes, did ya chck thz meme out?



So fny, ain’t it totally rockin’? So ‘Us’ na! Mah bae sent it to moi. Am toh totally rofling ovr it since morn.

Now, tell me you haven’t heard somebody around you do this?! Don’t lie haan dear. 😉

Woh chhodo chalo, look at this:

selfiewithdeal selfiewithmodi selfiewithtruck


Ok..fine…ye thoda zyada ho gaya…a little ‘too wack’. Chalo, we don’t do these kinds, but we can’t deny that we do click a ridiculous number of selfies each day. Sitting-idle-at-home selfie, Driving selfie, Hanging-out-in-a-mall selfie, chilling-with-ma-bestie selfie etc etc….

We wonder, if we can take selfies at an avg rate of 20 selfies per minute (ok..fine …that’s made up), why can’t we click a single picture per day of an issue around us. These issues are practically everywhere around us. No need to scout for them.

Imagine each one of us clicking a picture each day and uploading it on www.ChangeBhai.in or atleast tagging ChangeBhai on social media, how much difference would that make collectively. Accha, selfie hi leni hai? Thik hai bhai, selfie le lo issue ke saath. Pothole selfie, overflowing garbage dump selfie, bad traffic signal selfie. In fact, somebody had launched this initiative in Bangalore, #selifi withpothole after PM Modi launched #selfiewithdaughter. The citizens were told to take a selfie with a pothole and mark the BBMP on social media.

Courtesy: Bangalore Mirror
Courtesy: Bangalore Mirror

Of course, nothing happened because who will take the issue up? But, in this case, there is ChangeBhai to take up your case!

Socho. Kaam toh aayengi tumhari selfiyan.

So here’s a call to all the baes and boos, babes and loves, darlings and dudes, Pls click atleast one picture of an issue around you each day and report it on www.ChangeBhai.in. Ye hoga sahi ka ‘cool stuff ’, kya bolte?!


NDTV, Why are you telling us to clean our neigbhorhoods?

We were all greeted by a huge  full page NDTV ad titled  INDIA’S BIGGEST CLEANATHON in the newspaper today. Sponsored by Dettol, the campaign has a tagline ‘A toilet for every Indian’.  Wonderful initiative, indeed!

But, think NDTV also couldn’t resist the whole ‘Why don’t you guys clean up your neighborhood and send us videos of you doing it so that we can make some good content out of it‘ bit that is all over the place after our honorable PM Modi launched the Swachh Bharat Campaign. We are sure that NDTV was tempted to add this bit in their fantastic Cleanathon campaign which was mostly aimed at the ‘A toilet for every Indian’ concept. Check their ad below.

NDTV Cleanathon Ad in TOI
NDTV Cleanathon Ad in TOI

Dear NDTV Special Projects team,  Awesome campaign! We are sure it will do well considering the amazing PR resources and budgets you have.

1. But, why are you telling me to clean up my neighborhood myself? Yes, I am part of the educated Indian middle class who you are targeting through your ad campaign. I repeat, I am the one who is the ‘target’ of your fancy campaigns and also, am the one who is into this ‘shooting videos and uploading it online’ thingies. Not an average person on the street who doesn’t give two hoots about your well branded campaigns.

2. Do you know that we are not responsible for dumping waste on the streets? We segregate and put it neatly outside our apartments, which is picked up by our society staff. So, why do you expect us to clean up the mess ourselves after working hard for the entire week? Or, even clean it once to send you the video for your 12 hour telecast. To set an example for others, eh?

3. Chalo maan liya ki aapki baat sun ke we start cleaning up our neighborhood on our single weekly holiday.  Koi na, 2 weekly holidays pakad lo. Then, do you think those ‘people’ who are clearly not your target segment and are the ones dumping the waste will stop littering thinking ‘Arre these poor educated types will have to clean it up, lets not throw it’.

4. Don’t you media waalas think you should be rather launching specific campaigns using available technology to help citizens like us (ahem..your target segment) to report these neighborhood garbage dumps to the authorities rather than picking up a jhaadu ourselves.

Please just give us structured platforms to report these dumps. Don’t tell us to clean our neighborhoods and send you videos. Not done. #NahiChalega

You could have asked us to send you videos of people peeing on the road or stretches where there are no public toilets or something similar to go with your theme. We would have rather done that. Sending videos just to make your campaign appear successful. #NahiChalega

The Big Question: Are You Cool With Picking Up A ‘Jhaadu’ To Clean Your City?

'ChangeBhai Mobilizes Swachh Bharat Abhiyan'
‘ChangeBhai Mobilizes Swachh Bharat Abhiyan’

Let us get straight to this question that has been running in our heads since one of the most talked about campaigns was launched recently by our Prime Minister Narendra Modi. Yes. The very very popular and high buzz creating ‘SWACHH BHARAT ABHIYAN’.

Let’s gather our collective thoughts and start with a small survey involving all of you.


View Results

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While we await results of this poll to be declared on 23rd November, let me at least introduce you to our campaign ‘ChangeBhai mobilizes Swachh Bharat Abhiyan’. No, it is not about telling you folks to hold a placard that says ‘I pledge to be a part of Swacch Bharat Abhiyan. (Well, it does make for a good social media campaign but doesn’t work, does it?). Neither are we inviting essays or soliciting votes from you.


Mobilize (a verb)


make (something) movable or capable of movement.


The intent of ‘ChangeBhai mobilizes Swachh Bharat Abhiyan’ is simple. To mobilize the Swacch Bharat Abhiyan into a movement to achieve the seeming unachievable task ‘To make India litter free’. A movement that is well structured, uses the latest usable technology and will lead to mass participation by the people of our country.

People like you me and everybody who will not pick up a broom and set to clean their city. (or are we wrong? Let’s wait for the poll results in that case)

No photo-ops. No speeches. Let’s reserve them for our film stars and politicians.

Just Action.

Watch this space for details on this campaign. Till then, click here and create a ChangeBhai login ID if you are ready to participate in ‘ChangeBhai mobilizes Swacch Bharat Abhiyan’.


Election Results Are Out.


Once upon a time, there was a jungle named ‘La La Land (LLL)’.  The story is from one of those times when nothing was going right in the jungle. Humans were entering LLL at their own whims and fancies. There was a lot of internal rift going on. Jungle infrastructure was going from bad to worse.

The LLLians decided that it was time to select the King of the jungle in the hope that he will resolve all their issues. Elections were held. Monkeys spread awareness about the need to vote for their prospective King. The chief candidates in the fray were: The Lion, Tiger, Elephant and a Deer. More than 70% of LLLians participated in the selection process which was declared a huge success.

Election results were declared. The Lion won. Oh sorry..The Tiger won…Hang on..The Elephant won.  No..no..The Deer won. I apologise for my poor memory that I don’t remember clearly but yes, the deer won.. probably..I guess. There was a huge celebration. The Monkeys partied like nobody’s business. Meanwhile, LLLians went back to their usual routine. One year passed. Nothing really changed.

Nothing really changed.

Nothing really changed because the problems of the jungle had become too big to be resolved by the King alone. Things would have changed if all the LLLians did their small bit in helping the King solve the jungle’s problems. Only then La La Land would have been a better place to live.  Right now, it did not really matter whether it was the lion, the tiger, the elephant or the deer who won.


As much as we want it to be true, the fact is that neither Modi nor Rahul nor Kejriwal can wave a magic wand and bring about a significant change in the near future if we do not play our part in it. They will bring a change but nothing close to what we have been expecting.

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Don’t just wait for the election results. Visit www.ChangeBhai.in and ‘play your part’.

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